Providing Australians with access to the world’s best mental health therapies

3 Albert Coates Ln, Melbourne VIC 3000, AU

Smoking Addiction

Tobacco smoking is one of the leading causes of preventable disease and death throughout the world, with hundreds of thousands of Australian adults smoking cigarettes and approximately 20,500 dying each year (about 1 in 8 deaths). While the percentage of Australians who smoke cigarettes has declined over the past several decades in part thanks to various impactful public health initiatives, tobacco addiction continues to be a significant health concern, with many living with a smoking-related disease, such as lung cancer and heart failure.

Addiction to nicotine, similar to addiction to drugs and alcohol, is characterized by intense craving, compulsive use, and an inability to stop despite negative consequences. Areas of the brain involved in decision-making and behavioral control are impacted, and smokers build a tolerance, requiring increasing levels of nicotine to achieve the same neurotransmitter release that triggers pleasure. In addition to health problems associated with nicotine addiction, smokers can also suffer from withdrawal symptoms when trying to stop and reduced participation in social situations where smoking is not allowed.

Treatment Options in Your Battle Against Smoking Addiction

Several treatments have been developed to treat smoking addiction, many of which have been found to be effective in combination.

Deep TMS: Deep TMS is the only non-invasive medical device FDA-cleared for short-term smoking cessation.
It uses electromagnetic pulses to stimulate neurons in the bilateral insula and prefrontal cortex, reducing tobacco cravings and increasing cognitive control. A double-blind, multicenter, randomized, controlled pivotal study of 262 subjects demonstrated a significant improvement in the continuous quit rate, as well as a substantial reduction in cravings and number of cigarettes smoked. Deep TMS has been shown to be well-tolerated, causing no systemic side effects, and can easily be incorporated into the patient’s daily routine.

Psychopharmacology: Two medications, Bupropion (Zyban) and Varenicline (Chantix), over a 7-12 week course of treatment, have been FDA-approved to treat smoking addiction. Bupropion inhibits the reuptake of norepinephrine and dopamine, thereby increasing their synaptic availability, while Varenicline blocks nicotine receptors. Medication for smoking cessation present potential side effects, including nausea, sleeplessness, and rare seizures, particularly for patients who drink alcohol while taking the drug.

Nicotine Replacement Therapy: A variety of over-the-counter NRTs are available, includes gums, sprays, patches, and lozenges. These treatments provide small amounts of nicotine, helping the quitting smoker cut down on cravings and ease symptoms of withdrawal. NRTs have been shown to be more effective when paired with counseling programs.
Possible side effects include skin irritation, dizziness, headache, racing heartbeat, and rarely nicotine overdose.

Psychotherapy: Counseling helps smokers develop the skills, behavioral and mental patterns needed to cease addiction to tobacco. Several forms of psychotherapy have been shown in clinical studies to be effective for smoking addiction.
Cognitive Behavioral Therapy (CBT) helps smokers identify triggers and teaches coping strategies when presented with those triggers. Motivational Interviewing (MI) helps smokers understand their reluctance to quit and improves motivation to live a healthy lifestyle. Mindfulness teaches smokers to become aware of cravings and reframe them as tolerable.

Lifestyle Changes to Protect Against Smoking Addiction: In addiction to medical treatments, improvements to diet, exercise, and avoiding smokers have been shown to contribute to cessation. Note that e-cigarettes have not been proven to be safe or effective for smoking cessation, and patients attempting to quit should avoid substituting other forms of tobacco.

More About Deep TMS Treatment for Smoking Addiction

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Smoking Cessation Efficacy

BrainsWay’s Deep TMS treatment using the H4 Coil aids in short-term smoking cessation, as demonstrated by data obtained in BrainsWay’s multicenter, double-blind, randomized controlled pivotal study. Participants in the study were highly addicted to smoking, with a history of smoking on average for over 26 years and multiple failed attempts to quit.

The study demonstrated that among participants that completed treatment, the continuous quit rate, referring to four consecutive weeks of abstinence from smoking, was 28.0% in the active Deep TMS treatment group compared to 11.7% in the sham treatment group. Weekly abstinence was self-reported by participants and corroborated through urine tests.

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